ABOUT PABLO LEON
PRODUCT DESIGN
CUENCA, ECUADOR
6+ YEARS
ABOUT ME
I turn complex digital products into experiences people actually want to use.
6+ years designing fintech and insurtech products in Latin America — including 6 years as the sole designer at Payphone, one of the region’s leading payment platforms.
Good design starts with empathy. I ask questions, listen closely, and build brands and products that feel honest, beautiful, and built to last.
Football taught me to read systems. That's probably why I ended up in design. When I'm not working: Friends, comics, movies, my dogs, and board games that take longer to set up than to play.
HOW I WORK
01 / SYSTEMS
I build reusable patterns that make teams faster without making products feel generic.
02 / INTERACTION
Every screen should explain itself through motion, hierarchy, feedback, and restraint.
03 / PRODUCT
I connect business logic, user needs, and craft so ideas become useful shipped products.
2017 — 2019 · Marketing and communications specialist at Museo del Sombrero de Paja Toquilla
2019 — 2025 · Lead Product Designer — Payphone
2025 — now · UX/UI Lead — LibélulaSoft
2025 — now · Founder — Biosfera
Have a product, brand, or system that needs clarity?
LET’S TALK