PABLO LEÓN
I design products that people actually use — 365,000 of them.
6+ years as a product designer in fintech and insurtech. Sole designer at Payphone, UX Lead at LibélulaSoft. Based in Ecuador, working with teams worldwide.
Selected Works
Website DESIGN
BIOSFERA
A digital consultancy for private medical practices — My studio, designed to turn patient uncertainty into trust through clarity-first UX and service design.
AC MEDICAL
A private clinic's for prosthetics with digital presence built around patient trust — clear information architecture, effortless appointment flows, and a professional visual identity.
CICLO ROSA
A membership platform for a women's empowerment initiative — connecting benefits, partner businesses, and social impact through a clear digital journey.
IMPOTRADING SAS
A B2B web presence for a consumer electronics distributor — built to convert international brands into partners through service clarity and credibility.
Services
About me
What I do
I turn complex digital products into experiences people actually want to use.
My background
6+ years designing fintech and insurtech products in Latin America — including 6 years as the sole designer at Payphone, one of the region's leading payment platforms.
My approach
I believe good design starts with empathy. I ask questions, listen closely, and build brands that feel as good as they look, honest, beautiful, and built to last.
Career
(2017 - 2019) Marketing and communications specialist at Museo del Sombrero de Paja Toquilla
(2019 – 2025) Lead Product Designer — Payphone
(2025 – now) UX/UI Lead — LibélulaSoft
(2025 – now) Founder — Biosfera
